Retail Relationships -- The Brand Sluts

Working at an retailer, its probably not the best consumer acknowledgement that can be made--that people are promiscuious with thier brands--but I'll admit that there is definitley some truth to it. I mean, my roommate admits that I'm a telemarker who dressing like a snowboarder... I mean snowboarding brands make SIGNIFICANTLY cooler looking jackets than ski companies!

This article about Brand Sluts goes more into the way that shopping, and brands have changed since the 80s -- how women who used to answer "that's a great jacket" with "thanks--its prada" now are toned down. People are more individual with their style and with their brands. They are now "savvy and smart" and "trust" brands instead of "rely" on brands.

And its the reason why companies like Nau and Icebreaker, and the other Green companies are beginning to have their day in the sun. Its why the old strong-holds are pushing the limits of new materials, patterns, and designs. Its differentiation and its great.

... I'll just show you to the Holden Karmella's now. Thanks.