A long time ago I had an argument with my old roommate about "Technical, Causal" a type of product offering I thought exemplified items like the Grace Jacket from The North Face and the Covert Series from Arc'Teryx... I mean, Arc'Teryx is techy, but I wouldn't wear this as a technical piece, and TNF, well, their denali jacket doesn't cut it for me as anything other than a walk to a college class piece. However, Matt has his own thoughts... he had decided that you couldn't blur the lines between the two sides of the clothing spectrum. He believed that you were either hardcore or you weren't.
Now, after reading this article about how Reebok is challenging Nike's advertising and hold on the running market by saying that you can "run at the speed of chat" I think that we live in that blurred area. Can't you just be a causal user? Do you have to be hardcore at life?
Now, after reading this article about how Reebok is challenging Nike's advertising and hold on the running market by saying that you can "run at the speed of chat" I think that we live in that blurred area. Can't you just be a causal user? Do you have to be hardcore at life?
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